By Easter campaigns often follow the same predictable patterns: pastel colors, bunny puns, and generic “spring sales.” While these might seem safe and expected, they can easily become background noise in a sea of similar campaigns. If you’re looking to break free from the ordinary and create ads that actually convert, Easter offers the perfect opportunity to do so—without the frenzy of Black Friday or Q4 pressure.
When done strategically, Easter advertising can grab attention while competition is still relatively low. With the right approach, this seasonal period can drive significant sales and engagement. If you’re ready to get creative and deliver campaigns that stand out, here are nine proven Easter advertising ideas to boost your results.
1. Start with Subtle Pre-Easter Campaigns
One common mistake is starting too early with Easter-centric content. Instead of diving straight into Easter messaging, begin 3–4 weeks ahead with seasonal content that doesn’t scream “Easter” just yet. Focus on themes like “spring refresh” or “post-winter self-care.” These types of campaigns prime your audience without overwhelming them too soon.
How it works:
- Run soft-sell ads on platforms like Meta Reels or Pinterest with low-pressure content like “Spring reset must-haves” or “Fresh picks for the new season.”
- Focus on engagement objectives (e.g., video views or add-to-cart actions) to build your retargeting audience.
- A few days before Easter, switch to your more targeted, direct campaign for warmer audiences who are already engaged.
By using this warm-up method, you’ll see lower cost-per-acquisition (CPA) and higher click-through rates (CTR) when your main campaign launches.
2. Reverse Funnel Targeting with Emotion-Driven Videos
Easter campaigns often focus on bottom-of-funnel tactics like flash sales or discount codes. But if you want to maximize your results, flip the funnel and start with emotionally charged, value-first video content that connects with your audience on a deeper level.
Instead of aiming for an immediate sale, try running videos that share stories like:
- “What’s in her Easter basket this year?”
- “How we celebrate Easter when our family is scattered across five time zones.”
- “No candy, just comfort. Here’s my version of an Easter gift.”
The goal isn’t to push for sales but to segment your audience based on behavior. Once people engage with your emotionally resonant content, retarget them with more direct offers. This approach helps create more genuine interest, making it easier to convert when the time comes.
3. Build Seasonal Lookalike Audiences with Psychology in Mind
Lookalike audiences are often created based on recent website visits or past purchases. However, during Easter, it’s crucial to go deeper and create audiences based on seasonal purchase psychology, not just browsing behavior.
Build your lookalike audiences from:
- Customers who made purchases last Easter or during the spring season.
- People who bought gifts during Q4 but may not have bought for themselves.
- Users who interacted with your holiday product guides or gift-related content.
These audiences will be more aligned with the seasonal buying mindset. By targeting people who are already primed to shop for seasonal events, you increase the likelihood of converting them into customers during the Easter period.
4. Focus on Unique Easter Angles Beyond Traditional Gifts
While Easter often centers around gift bundles, many shoppers are looking for something more personal or practical. By targeting different purchase motivations, you can avoid the crowded “Easter gift” space and focus on more individualized needs.
Consider these campaign angles:
- “Easter Self-Care Kits” – Perfect for beauty, wellness, and fashion brands targeting those treating themselves during the seasonal transition.
- “Ready for Family Dinner?” – A great angle for kitchenware, home goods, or food-related brands that cater to Easter hosts.
- “Pre-Summer Refresh” – This works for skincare, supplements, or wardrobe updates as shoppers begin thinking about warmer weather.
By focusing on more personal motivations rather than general gifts, you can see higher average order values (AOV) and lower CPA.
5. Disruptive UGC with Unexpected Easter Hooks
User-generated content (UGC) often follows predictable patterns during Easter: pastel colors, baskets, and joyful unboxings. To capture attention, go against the grain and create disruptive UGC with a twist.
Try running dark posts (unpublished ads) using creator content that opens with a contrarian statement like:
- “I never do Easter gifts—but this one was too good to pass up.”
- “No bunnies. No baskets. Just something I actually needed this spring.”
- “I wasn’t even looking for an Easter deal, but…”
This approach targets shoppers who might not traditionally celebrate Easter but are still open to seasonal purchases. It feels authentic and unexpected, encouraging engagement and trust. By mixing raw, unfiltered UGC with polished brand content, you create a balance of authenticity and professionalism.
6. Layer Interests on TikTok for a Deeper Connection
TikTok trends can be a great way to get noticed, but to truly make an impact, try layering interests for better targeting. Don’t just focus on Easter trends—combine them with behavioral insights to refine your reach.
For example:
- Combine #EasterHaul content with interests like “skincare enthusiasts” or “frequent online shoppers.”
- Pair “small business support” with Easter gift messaging for indie or handmade products.
- Target “gift givers” who follow beauty or wellness influencers.
This layered approach helps you reach shoppers who are more likely to be interested in your product, even if they’re not specifically looking for Easter-themed content.
7. Make Google Ads Work Harder with Visuals and Local Intent
While many advertisers focus on Meta or TikTok for Easter, Google Ads can also be a powerful tool when used strategically. Shift your approach by leveraging local intent and visual inventory.
Try these tactics:
- Use Performance Max or Smart Shopping campaigns to let Google’s automation optimize based on customer behavior, instead of manually hunting for keywords.
- If you offer local delivery or same-day fulfillment, use geo-targeted ads with countdown messaging like, “Order by April 5 for guaranteed delivery before Easter.”
- Run display ads on sites with high Easter-related traffic, like recipe blogs or parenting forums.
8. Retarget with Emotion, Not Just Urgency
Retargeting ads during Easter often rely on urgency—“Don’t miss out!” or “Sale ends soon.” While urgency works, it’s also overused. To stand out, base your messaging on emotion rather than just scarcity.
For example:
- “There’s still time to surprise them” – Creates urgency without sounding desperate.
- “It’s not too late to make Easter special” – Targets last-minute shoppers in need of a gentle nudge.
Pair this emotional messaging with dynamic product retargeting, highlighting Easter-specific products and including delivery cut-off times to encourage immediate action.
9. Adjust Bidding Strategies for Easter’s Compressed Timeline
Easter’s short timeline means you need to adjust your bidding strategy to make the most of the final days leading up to the holiday.
Here’s how to scale effectively:
- Use Campaign Budget Optimization (CBO) early in the campaign, focusing on mid-funnel objectives like video views or landing page visits.
- As intent ramps up in the final 10–14 days, switch to Target ROAS or Max Conversion Value bidding.
- During the last 3–5 days, tighten your retargeting windows and focus on conversions. Prioritize high-performing Easter creatives.
By optimizing your bidding strategy, you can maximize your reach during the most crucial days leading up to Easter.
Conclusion
The most successful Easter campaigns are those that are intentional, data-driven, and emotionally resonant. With lower competition and higher potential for emotional engagement, Easter presents a perfect opportunity to target shoppers with the right messaging at the right time.
Forget the generic campaigns—tap into consumer behavior, build personalized offers, and optimize for conversion. With the right strategies, your Easter campaign will not only stand out but also deliver results.