By If you’re considering a change from Klaviyo or exploring other options, you’re not alone. Whether it’s the high costs, frustrations with the interface, or simply feeling that you’re paying for features you don’t need, many ecommerce marketers are rethinking their email platform choices.
In 2025, while Klaviyo remains a popular choice, it’s not the only option. This guide will break down the best alternatives, compare their features, pricing, and ease of use, and help you choose the right platform for your business needs.
How to Choose the Right Email Marketing Platform in 2025
When choosing an email marketing platform, it’s essential to find one that suits your business size, goals, and budget. Each tool offers different pricing structures, automation features, and integrations, so here are the main factors to consider:
- Pricing Structure
Some platforms charge based on your contact list size, while others charge per email sent. For example, Klaviyo charges based on the number of contacts in your list, which can be expensive if you don’t regularly email all of them. Alternatives like Brevo or Bento charge based on email volume, so you only pay for what you use. - User Interface (UI)
A smooth UI is crucial, especially when you need to build and edit automations regularly. Some platforms may seem user-friendly at first, but you might find navigating through multiple tasks a cumbersome experience. Aim for tools that balance functionality and simplicity. - SMS Support
If you’re running both email and SMS marketing campaigns, make sure your platform offers seamless integration of SMS features, without additional fees or confusing rules. You don’t want SMS marketing to feel like an afterthought. - Automation Features
Good ecommerce platforms allow you to set up and modify automations with ease. Look for tools that let you adjust automations without a steep learning curve. Features like win-back emails, cart recovery, and welcome flows should be intuitive and easy to tweak. - Store Integration
The best platforms offer seamless integrations with popular ecommerce platforms like Shopify or WooCommerce. Ensure the tool you choose can automatically sync customer data, purchase history, and tags without requiring extensive technical setup. - Customer Support
When problems arise—whether it’s a broken flow or issues with emails not sending—having reliable support is essential. Look for platforms with good reviews for customer support, ideally offering 24/7 access to real people.
Top Klaviyo Competitors in 2025
Now that you know what to look for, let’s dive into the top Klaviyo alternatives that ecommerce businesses are turning to in 2025. These tools offer strong features, fair pricing, and solid customer support, providing excellent alternatives to Klaviyo.
1. Omnisend
Omnisend is quickly becoming a favorite for ecommerce brands looking for email, SMS, and web push notifications in one package. It offers solid automation, easy segmentation, and integrated SMS without additional charges, making it a strong contender for teams with a limited budget.
Why choose Omnisend:
- All-in-one email, SMS, and web push notifications
- Pre-built automations for cart abandonment, browse recovery, and post-purchase emails
- Shopify and WooCommerce integration
- Easy-to-use drag-and-drop editor
Pricing:
- Free for up to 250 contacts
- Paid plans starting at approximately $11/month
Omnisend is ideal for small teams looking for simplicity and great value. However, as your contact list grows, the pricing can become competitive with Klaviyo, especially if you use multiple channels. Still, for many small businesses, it offers a great mix of functionality at a lower cost.
2. ActiveCampaign
ActiveCampaign stands out for its robust automation capabilities and CRM features. It offers deep customization and powerful email automation tools, making it an excellent choice for teams that need advanced features and are willing to put in the effort to get the most out of them.
Why choose ActiveCampaign:
- Advanced segmentation and lead scoring
- Powerful CRM features included
- Highly customizable workflows
- Native integrations with Shopify, WooCommerce, and BigCommerce
Pricing:
- Starts at $15/month for basic features
- Higher tiers range from $49 to $79/month
ActiveCampaign is best for businesses with complex needs and an eagerness to explore advanced automation features. However, the platform has a steeper learning curve compared to simpler tools like Omnisend or MailerLite.
3. Mailchimp
Mailchimp is one of the most well-known email marketing platforms, especially for small businesses. While it’s beginner-friendly and comes with a huge library of templates, it has become more restrictive in its features and pricing in recent years, particularly for growing ecommerce brands.
Why choose Mailchimp:
- Easy-to-use drag-and-drop editor
- Large selection of email templates
- Basic segmentation and reporting
- Integrates with most ecommerce platforms
Pricing:
- Free for up to 500 contacts
- Paid plans start at $20/month
Mailchimp is a great choice for simple campaigns and small lists, but its feature gating and customer service have been concerns for many users. It’s no longer the best fit for brands needing advanced segmentation or more comprehensive automation.
4. Bento
Bento is a newer email marketing tool built with simplicity and performance in mind. It’s an excellent choice for developer-friendly teams or businesses looking for fast, reliable email marketing without unnecessary complexity.
Why choose Bento:
- Clean and fast user interface
- Excellent deliverability and performance
- Flat, usage-based pricing
- API and Zapier support for custom workflows
Pricing:
- Starts at $30/month for up to 3,000 users
Bento is ideal for solo founders, startups, or dev-centric teams that need a lean, effective tool without the bloat. Its focus on deliverability and simplicity makes it a good alternative to Klaviyo, especially for businesses scaling quickly.
5. MailerLite
MailerLite offers a user-friendly, affordable email marketing solution with a focus on simplicity. It’s a great option for startups or small businesses looking for a clean, intuitive interface and powerful email automation features without the high price tag.
Why choose MailerLite:
- Drag-and-drop editor with simple automation
- Free tier available for up to 1,000 subscribers
- Fast setup and easy-to-use interface
- Integrates with Shopify, WooCommerce, and other platforms
Pricing:
- Free for up to 1,000 subscribers
- Paid plans start at $9/month
MailerLite is perfect for teams looking for an affordable solution with core email marketing features, but it may not be as powerful or scalable as other options like ActiveCampaign or Omnisend as your business grows.
6. Drip
Drip is tailored for ecommerce brands focused on increasing conversions. It offers a visual builder that simplifies the creation of complex automations and enables detailed segmentation and revenue tracking.
Why choose Drip:
- Built specifically for ecommerce brands
- Excellent segmentation and tagging features
- Visual automation builder with flexible paths
- Integrates with Shopify, WooCommerce, and BigCommerce
Pricing:
- Starts at $39/month for up to 2,500 contacts
Drip is perfect for ecommerce businesses that prioritize conversions and need powerful workflows with clear insights into revenue. It’s user-friendly but still offers advanced features, making it ideal for businesses with more sophisticated needs.
Conclusion
Klaviyo may still be a go-to for many ecommerce brands, but it’s not the only option in 2025. Depending on your needs, budget, and team size, there are a number of powerful alternatives available.
Omnisend is great for small teams that want to consolidate email and SMS, ActiveCampaign offers advanced features for those who need granular control, and Bento and MailerLite provide excellent value for startups. For ecommerce teams focused on conversions, Drip offers a streamlined approach with strong segmentation capabilities.
When choosing a platform, take the time to trial each option and see which one works best for your business. Your email marketing tool should help you grow, not add friction to your day-to-day operations.