Shopify offers a strong foundation for your ecommerce store, but if you’re serious about SEO, you’ll need additional tools to take your rankings to the next level. From enhancing page speed and optimizing images to improving meta tags and structured data, the right SEO apps can automate the heavy lifting, freeing up your time to focus on scaling your business.
With so many apps available, finding the right ones can be overwhelming. That’s why we’ve curated this guide to help you navigate the world of Shopify SEO apps. We’ll break down the best options for different store needs, provide insight into their features, and explain how to combine them for optimal results.
How to Choose the Right SEO App for Your Shopify Store
The SEO app that works best for your store depends on several factors, including your current business stage, your goals, and the SEO areas you want to improve. Here’s what to consider before diving in:
- Identify Your Needs
- If you’re new to SEO, look for apps with built-in guidance or automation.
- For stores with large product catalogs, apps that offer bulk editing and templates will save time.
- If site speed or technical SEO is a priority, focus on apps that handle image compression, lazy loading, and structured data.
- Control vs. Automation
- Some apps handle SEO tasks automatically, while others give you full control to tweak every setting. Determine whether you prefer a set-it-and-forget-it approach or want to manage the details yourself.
- Budget
- Many SEO tools offer free versions with limited features, but as your store grows, investing in a paid plan can offer valuable functionalities. Look for apps that provide the best value, considering both features and price.
- Track Impact
- Choose apps that integrate with tools like Google Search Console or offer performance insights, so you can track the effectiveness of your SEO efforts.
Top Shopify SEO Apps to Enhance Your Store’s Rankings
Here’s a breakdown of some of the top SEO apps for Shopify, categorized by their strengths to help you choose the best fit for your business:
Beginner-Friendly SEO Apps
If you’re just starting out, these apps provide a simple setup with clear guidance, helping you build a solid SEO foundation.
- StoreSEO
- Best for: Small stores looking for an easy-to-understand SEO tool
- Features: SEO score per page, keyword tracking, image compression, and schema markup
- Price: Free plan available, paid plans start at $2.99/month
- Good to know: Great for those starting out, but lacks advanced automation for large stores.
- SEO Manager
- Best for: Merchants seeking clear guidance with built-in tutorials
- Features: SEO scores, bulk meta tag editing, Google Search Console integration, and AI-powered content generation
- Price: Starts at $9/month with a 7-day free trial
- Good to know: Great for store owners who want to learn SEO through step-by-step instructions.
- Bloggle
- Best for: Stores using content marketing to boost SEO
- Features: Drag-and-drop blog builder with SEO and UX scoring, mobile-optimized pages
- Price: Starts at $25/month
- Good to know: Ideal for building blog content that ranks well, without needing any coding skills.
SEO Apps for Image-Heavy Stores
If your store focuses on visuals, these apps optimize images, improve load times, and ensure your images are properly tagged for better SEO performance.
- TinyIMG
- Best for: Stores needing both image optimization and SEO improvements
- Features: Image compression, metadata rewriting, lazy loading, and schema markup
- Price: Paid plans start at $14/month
- Good to know: A comprehensive tool for image-heavy stores, with additional features like page speed audit tools and IndexNow integration for faster indexing.
- Tapita: SEO Optimizer & Speed
- Best for: Small stores looking to improve site speed and SEO with minimal effort
- Features: One-click speed optimization, meta tag fixes, image optimization, and keyword generation
- Price: Free plan available, paid plans start at $9.99/month
- Good to know: Great for improving site speed and basic SEO without technical knowledge.
SEO Apps for Large Catalog Stores
For stores with hundreds or thousands of products, bulk optimization and automation are key. These apps help you scale your SEO efforts efficiently.
- Avada SEO Suite
- Best for: Large stores looking to automate SEO at scale
- Features: Bulk meta tag edits, AI-powered meta descriptions, image compression, schema markup, and speed tools
- Price: Paid plans start at $34.95/month
- Good to know: Ideal for scaling stores that need to automate SEO tasks without managing each product manually.
- SearchPie
- Best for: Stores seeking both on-page and off-page SEO tools
- Features: SEO audits, backlinks analysis, image compression, schema markup, and competitor analysis
- Price: Paid plans start at $39/month
- Good to know: Great for businesses looking to improve SEO across multiple areas, including backlinking and technical SEO.
- Booster SEO
- Best for: Store owners who want SEO automation without manual intervention
- Features: Auto-fixes for SEO issues, bulk image compression, meta tag optimization, JSON-LD schema
- Price: Starts at $39/month
- Good to know: Best for merchants who prefer a hands-off approach to SEO but still want to see solid results.
On-Page Optimization & Automation Apps
These apps focus on technical SEO and help automate repetitive tasks, freeing up time for store owners to focus on other areas.
- Plug In SEO
- Best for: Merchants who want to learn SEO and improve their store themselves
- Features: On-page SEO audits, meta tag management, structured data setup, and broken link detection
- Price: Starts at $29.99/month with a 14-day free trial
- Good to know: Offers detailed guidance and explanations for beginners, although you’ll need additional tools for image optimization and speed.
- Smart SEO
- Best for: Merchants looking for an affordable, all-in-one SEO app with automation
- Features: AI-powered meta descriptions, backlink insights, structured data, and bulk ALT-tag editing
- Price: Free plan available, paid plans start at $9.99/month
- Good to know: Ideal for beginners but also includes valuable features like backlink reports for advanced users.
Bonus Pick: Enhancing Social Proof
- Judge.me Product Reviews App
- Best for: Stores looking to build credibility with customer reviews
- Features: Unlimited product reviews, photo and video uploads, automated review requests, Google snippets, and rich snippets
- Price: Free plan available, paid plans start at $15/month
- Good to know: A powerful tool for scaling social proof and enhancing product visibility in search results.
How to Combine Shopify SEO Apps for Maximum Impact
You don’t need a multitude of apps to succeed with SEO. The key is finding the right combination that works for your specific needs. Here’s how to stack apps for different goals:
- For Speed and Structure: Combine TinyIMG, Plug In SEO, and Judge.me to enhance site speed, fix on-page issues, and generate trust with customer reviews.
- For Content and Visibility: Use Bloggle, SearchPie, and Judge.me to optimize blog content, track keywords, and maintain social proof.
- For Automation and Scale: Pair Booster, Avada, and Smart SEO to automate SEO tasks across a large catalog while keeping your site fast and optimized.
Conclusion
While Shopify offers great built-in tools, the right SEO apps can help take your store’s performance to the next level. The key is choosing apps that match your store’s needs and growth stage. Whether you want to automate tasks, improve site speed, or optimize content, there’s an app (or combination of apps) to suit your needs. Start with the essentials, and as your store grows, scale with the right SEO tools to keep boosting your rankings and visibility.